Who are we?

Modal conceptualizes and executes sensory experiences by integrating design with technology. We look at an empty room and envision the story it can tell. Our approach to design comes from a fresh perspective and a theatrical background.

Our Values

Beyond the present

We're always looking ahead. Whether its foreign technology, innovative software, or new partners. We're excited about the unknown.

Casually Professional

We take pride in our communication skills. We love what we do and like to enjoy the human element of creating lasting partnerships.

True Collaboration

Teamwork is number one at Modal; we don't get things done working alone. Communication with our partners is vital to our success.

Drive Big Results

We don't stop at the finish line. It's not just about completing the project, but to do so with as much excellence and quality as possible.

The Team

John Wilder


John has been working professionally in production since he was a teenager. He moved to New York in 2007 from St Petersburg FL and has been in love ever since. His attention to detail & affable personality helps make projects as successful & smooth as possible.

Before co-founding Modal, John started in the business of theater. He has freelanced for nearly his entire life working on projects ranging from broadway theater, corporate galas & award shows, to massive experiential build outs in unconventional spaces. This helped him gain a deep understanding of storytelling and how a narrative can be told using light, sound, and visuals. John studied Theater design at SUNY Purchase and graduated with a BFA.

John lives in Brooklyn, NY. In his free-time he loves finding new & unique music, checking out local art, and DIY home improvement. Other times he is busy getting schooled playing basketball in the neighborhood.

Aaron Parsekian


Aaron is a technical designer working at the intersection of design and technology. With more than a decade of experience in lighting and electronics design, at Modal he works to find creative ways to advance our concepts with tangible visual and audio solutions.

Prior to co-founding Modal Aaron spent much of his professional career designing lighting and electronic creations for the performing arts. From supervising electrician on Oprah Winfrey’s 2014 tour, to concepting lighting fixtures for consumer markets, to developing audio visual and automation systems for major Broadway shows, he is comfortable working behind the scenes and collaboratively with all other disciplines.

Aaron earned his Master of Professional Studies at Tisch NYU’s Interactive Telecommunications Program and his B.F.A at Purchase College in Theatre Design and Technology, with a concentration in Lighting Design. He is currently an adjunct professor at Tisch NYU. In his free time he enjoys designing and making circuit boards.

Every space is unique in its dimensions, every project in its scope. We will deliver stories of any shape or size with excellence.

Let's work together